I knew I would need the strongest-scented coffee product I had to get through the first day, and this scrub had that rich espresso scent that hits you when you step into a coffee shop. What happened when I swapped my morning coffee for coffee-scented productsīecause I apparently love to make my life as difficult as possible, I started this little experiment on a Monday, putting my Nespresso machine aside for a hot shower and the Juara Invigorating Coffee Scrub ($44). The results showed that participants in the coffee-scented testing room scored “significantly higher” on the test than those without it, supporting the researchers’ proposal that because of the “well-known effects of coffee and caffeine,” the smell of coffee would create a placebo-like effect. In the study, researchers divided a group of business undergrad students into two testing rooms to take an algebra test: one perfumed with a coffee-like scent and the other without. The whole idea for this experiment (which was obviously not mine, FYI) came about to see if there was any truth to the Journal of Environmental Psychology’s 2018 study, which noted that just the scent of coffee mimicked the same effects of alertness and improved performance that you’d typically experience from drinking coffee.
Giving up coffee-and the energy-boosting caffeine that comes with it-for a whole week to see if a coffee-scented beauty product could serve as a replacement is a kind of pain I didn’t even know existed.
But it turns out, there’s a pain far worse than the sting of a wax or the double whammy of the slight physical discomfort that comes with actually getting Botox (and the larger financial pain of getting the bill for said Botox). We’ve all heard the old adage that beauty is pain.
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